Tools
Figma, Photoshop, Illustrator
Process
Audience Experience Design, Social Media Marketing, Brand Strategy
Creating a message for the masses
Content creators are forging a new economic landscape. With the advancements in technology and the growth of a global community, becoming a personal brand and entrepreneur has never been more accessible. Motivated by this shift, I sought to merge my passion for spiritual development with the realm of content creation. As an initial challenge, I aim to build a community on Instagram centered around spiritual growth.
Learning and Iterating
Becoming a content creator demands proficiency in audience engagement, effective communication, and social media marketing. At the project's outset, I sought to identify my target audience and communicate with them authentically. Concurrently, I developed and refined multiple design concepts, leveraging the varied demographic of Instagram for feedback.
Mission
My overarching goal is to highlight the importance of spiritual development in a culture increasingly fragmented. While technology offers numerous benefits, it's also a primary factor in our scattered attention spans. The vast amount of information generated daily—precisely 96 billion—plays a role in escalating mental health challenges and misinformation among the youth. I aim to underscore the value of mindfulness and being present in the moment.
