![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/f4b4bfe1-42c4-4c90-a382-a5e19aca5677_rw_1920.png?h=fa8ce64968a541224c09f6501302004e)
Tools
Figma, Photoshop, Illustrator
Process
Audience Experience Design, Social Media Marketing, Brand Strategy
Creating a message for the masses
Content creators are forging a new economic landscape. With the advancements in technology and the growth of a global community, becoming a personal brand and entrepreneur has never been more accessible. Motivated by this shift, I sought to merge my passion for spiritual development with the realm of content creation. As an initial challenge, I aim to build a community on Instagram centered around spiritual growth.
![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/45a53627-8952-46eb-86e7-264f5903758a_rw_1920.jpg?h=8a64a570d8c04350b9314c6eab91a145)
![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/b4d089d0-7827-44c5-8d5d-017b77ac7948_rw_1920.jpg?h=207f5d75bd3d1eee3fa9bd2acac4a342)
![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/299f897f-a716-400e-91e1-e03efc48f424_rw_1920.jpg?h=e5ff6f6212e4145db690c5b43a4d1599)
![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/4fb6cc5c-256d-4975-afb4-6972b18cb69b_rw_1920.jpg?h=f3ed4c8638240319a7e5d1c41f136498)
Learning and Iterating
Becoming a content creator demands proficiency in audience engagement, effective communication, and social media marketing. At the project's outset, I sought to identify my target audience and communicate with them authentically. Concurrently, I developed and refined multiple design concepts, leveraging the varied demographic of Instagram for feedback.
![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/2d2d4faf-c007-4afe-8e7a-6f017ebc99cb_rw_1200.png?h=23844a956fee63c278480ffd28728a4c)
![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/e9bbc07f-8c1f-40f9-994d-06437fcb9cae_rw_1920.jpg?h=5f7c57e2a6aca2219e32697e282c0cfa)
Mission
My overarching goal is to highlight the importance of spiritual development in a culture increasingly fragmented. While technology offers numerous benefits, it's also a primary factor in our scattered attention spans. The vast amount of information generated daily—precisely 96 billion—plays a role in escalating mental health challenges and misinformation among the youth. I aim to underscore the value of mindfulness and being present in the moment.
![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/02fa32eb-b093-4683-85c3-cb1ad796506c_rw_1920.jpg?h=7404f133eb56c62b81883a03ba954369)
![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/77cc8683-1bfb-47ea-9ba1-2a867b9823d9_rw_1200.jpg?h=7129cdd80f315b7d87069b311c2c93b0)
![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/1545a76f-4902-49ef-969a-9c741cc45ff3_rw_1200.jpg?h=52fde7cb671f108b1e9950438b76e915)
![](https://cdn.myportfolio.com/96dc968f-eb8e-49c9-92f4-5dc5e1334993/aaacdb4d-4462-4c99-aec9-f695e4da896c_rw_1200.jpg?h=26ca11819ad34290e0d7cda112cde883)